Easy creative ideas for any business
June 10, 2022
Why read this? : Learning to be more creative is fun, but also has serious benefits for your business. But sometimes it’s hard to know where to start. Read this for 3 of our favourite
Marketing
Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.
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Let’s step into online fashion shopping
June 23, 2022
Why read this? : Online fashion shopping is one of the most dynamic areas of e-Commerce. We review the online shopping experience at The Iconic, Myer and Converse’s D2C store. Learn how they handle customer-facing
Let’s talk about advertising impact on sales and profits
June 17, 2022
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Online marketing opportunities from communications, social and productivity consumer needs
August 8, 2022
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities that come from people’s needs for communication, social and productivity. Learn what these needs look like,
Online Graphic Design resources for new designers
July 28, 2022
Why read this? : We share where and what types of graphic design resources you can find online. Use them for inspiration, lessons on specific techniques to tools and sourcing specific design elements. Read this
Bank advertising – what’s the story here?
July 19, 2022
Why read this? : You can practice your advertising evaluation skills by analysing adverts from other categories. We show you how with examples of bank advertising from Bankwest, Commbank and ANZ Bank. Learn from these
Grow your business with digital services
August 8, 2022
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
The alternative 4Ps of marketing
August 11, 2022
Why read this? : We share why the 4Ps of marketing are still relevant. And why those who say they’re out of date have got it wrong. We also share our alternative 4Ps which reflect
See the benefits of Photoshop for marketing (and e-Commerce)
July 6, 2022
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how
How to tell how good your e-Commerce expert actually is
August 8, 2022
Why read this? It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Marketing evolution versus marketing revolution
August 1, 2022
Why read this? : They sound similar, but there’s a big difference in approach between marketing evolution, and marketing revolution. We go though the merits of both. Learn how evolving your marketing can drive steady
How to create icons with Adobe Illustrator
August 11, 2022
Why read this? : We share how to create icons with Adobe Illustration. Learn how to make these simple visual designs to add more impact to your communications. Our case study shows how they make