Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Marketing
Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.
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Copywriting and the Rossiter Percy grid
September 28, 2026
We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.
What do you prioritise in bricks and clicks commercial planning?
September 29, 2026
We explore bricks and clicks commercial planning. Learn the 3 key functional activities to plan before you talk to retailers. Read this to be better prepared for bricks and clicks commercial planning.
Why brands matter
September 29, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
To tell or not to tell your brand origin story
September 8, 2026
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
How to manage online store pricing
September 8, 2026
We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this to plan for more profitable online store pricing.
Informal market research approaches you can start today
September 9, 2026
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
Logo evaluation – learnings from 5 famous logos
September 30, 2026
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
Be prepared for D2C order processing before you launch
September 9, 2026
We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing.
Branding lessons from brilliant books about branding
September 30, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
The 3D benefits of creative thinking
October 1, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Reviewing product page examples for e-Commerce content ideas
October 1, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
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