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Marketing

Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.

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How to do an e-Commerce forecast

Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to

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Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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A brief guide to writing briefs

Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why

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What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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