Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.
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Why read this? : Your brand logo is a key part of your brand identity. We review the 3 key jobs it needs to do. Learn how it helps you introduce, identify and differentiate your
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also show you how, as we go through
Snapshot : Businesses have never had better access to tools that give them insights into their target audience. We look at trending searches to find consumer needs in the current COVID-19 challenge. Facts, hope and boredom relief are
Snapshot : We focus on brand essence this week after we discover our guide to brand identity is the most connected page on our website. In this article, we look at what your brand essence is and how you evaluate
Snapshot : Times are tough. This week, we look at how it’s going with online grocery shopping and how retailers are supporting Australians in the current challenging Covid-19 situation. We do a quick online store audit
Why read this? : We share the challenges you face with the direct to consumer business model. Learn the challenging financial drivers behind D2C which often freak out accountants. We share lessons and examples from
Why read this? : How to evaluate advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Why read this? : We share ways to improve how you do creative problem solving. Learn why framing your problem positively makes a difference. Learn why asking “why” helps you diagnose the root cause of
Why read this? : There’s a lot of arguing about the relative merits of traditional vs digital marketing. It can feel like they’ve split into separate timelines somewhere along the way. We review where and
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy
Why read this? : Strategy is something we can all do. No need to call yourself a strategist. Learn how what happens in our brains drives where strategy starts. Learn why you should beware anyone
Why read this? : Combining things that don’t normally go together helps you come up with new creative ideas. We give that a go this week. Learn what happens when we mash up a brainstorming