What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
Marketing agencies
Working with marketing, research and e-commerce agencies and partners. How to get the best from the relationship.
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Getting the most value out of influencers
September 14, 2022
Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Getting the most out of your media agency
August 22, 2022
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
How to give good copywriting feedback
August 16, 2022
Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
What type of agency does your marketing need?
September 21, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to give great creative feedback
August 19, 2022
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
A brief guide to writing briefs
August 19, 2022
Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why
Get the most out of segmentation research
June 22, 2022
Why read this? : Segmentation research helps you split the market up into groups of customers with similar needs. We share the key steps that make up the process. Learn how and where it fits
Meeting the media sales team – make it awesome, not awful
June 14, 2022
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Creative approval – How to get creative work through your business
June 15, 2022
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Creative evaluation – 3 key questions to keep you on the right track
July 7, 2022
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal