How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
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Working with marketing, research and e-commerce agencies and partners. How to get the best from the relationship.
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Planning for great advertising campaign ideas
May 19, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
What to look for in an e-Commerce agency
April 11, 2023
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Getting the most value out of influencers
March 6, 2023
Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with
Getting the most out of your media agency
February 3, 2023
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
How to give good copywriting feedback
April 12, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Managing bias in market research
March 28, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
How to give great creative feedback
April 24, 2023
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
A brief guide to writing briefs
May 19, 2023
Why read this? : We share key tips on how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long
Get the most out of segmentation research
February 15, 2023
Why read this? : We go through the key steps in the segmentation research process. This process helps you divide customers into groups who have similar needs. Learn why these segments matter. And learn how and
Meeting the media sales team – make it awesome, not awful
February 16, 2023
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this, and how to prepare for