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Marketing agencies

Working with marketing, research and e-commerce agencies and partners. How to get the best from the relationship.

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What to look for in an e-Commerce agency

Why read this? : We explore the role of an e-Commerce agency. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to e-Commerce. Read this

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How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out

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How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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