All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
We explore the ins and outs of Customer Relationship Management. Read why CRM works better in some categories than others, plus its various IT challenges. Read this to learn how to use Customer Relationship Marketing to grow your business.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
We explore why calling yourself a strategist doesn’t make you strategic. Learn how we all have the same neurons that give us strategic brainpower. Read this to learn why you should beware the strategist.
We explore how marketing needs other functions to get things done. Learn how to explain marketing in simple, motivating ways so non-marketers help rather than hinder you. Read this for ideas on how to explain marketing to non-marketers.
We explore challenges you may face when working with market researchers. Learn some of their most frustrating behaviours. Plus, what we wish they did more often. Read this for ideas on how to work better with market researchers.
We look at the realities of how focus groups work. Learn what’s most and least useful about them as a way to gather feedback. Read this for ideas on how to make your focus group work better.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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