All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore different ways to measure advertising impact. Learn the pros and cons of thinking short-term and long-term about advertising. Read this to learn more about advertising’s impact on sales and profits.
We explore online marketing opportunities around communications, social and productivity. Learn what customers with those needs are looking for online. Read this for ideas on how to meet these customer needs more effectively.
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
We explore a common marketing innovation dilemma. Follow a marketing evolution approach for safer, but slower and smaller ideas? Or a more revolutionary approach for bigger, bolder, but riskier ideas? Read this to explore the difference between marketing evolution and revolution.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We look at more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this for ideas on how to do an informal marketing agency evaluation.
We share marketing inspiration from 3 diverse books. First, the “Alchemy” of behavioural science. Then, “Writing Tools” to improve your writing skills. And lastly, the “Legacy” of building a great culture. Read this for marketing inspiration from reading like a polymath.
We share the results of our dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. Plus, which topics dominate what we search for. Read this to learn how to use what’s most searched on Google today to make your content more topical.
We explore colour psychology in marketing. Learn how colours influence customer perceptions of your brand. Read this to get better at using colour psychology in marketing.
We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar. How the distinctiveness bias makes your brand stand out. And the real meaning of a fair deal in negotiations. Read this for examples of ideas found by reading business books.
We explore the functional and emotional benefits of digital marketing. Learn how digital helps you connect with customers and build brands. Read this to add digital marketing benefits to your marketing playlist.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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