Learn from your marketing mistakes
October 16, 2026
We review 8 marketing mistakes from 3 example innovation projects. Learn from these how to avoid common errors. Read this to learn why some marketing projects go wrong.
Market research
All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Let’s recognise the value of e-Commerce Customer Service
August 19, 2026
We explore e-Commerce customer service’s vital role in online selling. Learn how to build the right team, system and process to keep online customers happy. Read this for ideas on how to improve your e-Commerce customer service.
The 5Ws of idea generation
August 20, 2026
We explore how asking the 5W questions improves your idea generation process. Learn how why, what, who, where and when helps you create more and better ideas. Read this to learn the 5Ws of idea generation.
5 design psychology tips for easier processing and remembering
October 16, 2026
We show how design psychology helps you understand how people process and remember designs. Learn 5 common design psychology principles that improve your designs’ impact. Read this to learn how to create more accessible and memorable designs.
How to use behavioural science in marketing
August 19, 2026
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
52 ways to start testing e-Commerce websites
August 5, 2026
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
Customer loyalty? Where it matters and where it doesn’t
August 19, 2026
We explore the opposing marketing views about customer loyalty. Learn the key arguments for and against it. Read this to learn where customer loyalty matters, and where it doesn’t.
Lessons we’ve learned writing about marketing
October 16, 2026
We share key lessons you learn writing about marketing. Learn new ideas from topics like customer insights, brand strategy and activation. Read this to learn how writing about marketing sharpens your marketing thinking.
Get the most out of segmentation research
October 15, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
E-Commerce capability – 12 ways to drive success
September 8, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
Creative evaluation – 3 key questions to keep you on the right track
October 15, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Customer segment profiles – how to make your customer the hero
August 25, 2026
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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