All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of brand values.
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
We explore how to improve your call to action’s impact. Learn 5 golden rules to make your call to action more compelling. Read this so customers know what you want them to do.
We explore how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to find and use e-Commerce insights.
We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers.
We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
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