All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking. Read this to see an example of a SWOT driving priorities and actions.
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
We explore how to find and use digital insights to make more customer-focused decisions. Read this to learn how to use digital insights to boost your brand’s health.
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