The unexpected power of marketing surprise
September 16, 2026
We explore the unexpected power of surprise in marketing. Learn how surprise boosts your brand and how to find its sweet spot. Read this for ideas about marketing surprise.
Insights
All things related to insights. Posts where we have seen market research used to create great insights about consumers that have then been used to drive brand growth.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Marketing psychology – where to start?
September 16, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
Building business ideas that mean business
August 27, 2026
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
How to make your e-Commerce offer instinctively better
August 26, 2026
We explore how instincts influence online shopper decision-making. Learn how small changes to your e-Commerce offer can subtly shift customers’ behaviour. Read this to learn how to make your e-Commerce offer instinctively better.
Dull ideas and how to brighten them
September 16, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
Meet Logical Lou – The scientist who thinks hard with a vengeance
September 16, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Meet Emotional Eddy – The artist who makes life worth living
September 16, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Meet Instinctive Izzy – The warrior deep down in your soul
September 16, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
Three-Brains most popular lessons from 2024
September 17, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
Knowledge management and marketing – a contradiction in terms?
July 2, 2026
We explore knowledge management’s role in marketing. Learn how organising the 2 types of knowledge helps you sharpen your marketing. Read this to learn why knowledge management and marketing aren’t a contradiction in terms.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
