Why read this? : We explore how customer understanding helps you manage ideas through your business. Learn how to use it to take on the competing internal commercial challenges you’ll face. Read this to learn
All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.
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Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the conflict your story’s hero will fight against. Read this to
Why read this? : We explore 3 ways to sharpen your target audience writing. Learn how market research, brand strategy and editing combine to create compelling copy for customers. Read this to learn how to
Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as a high-level concept, a plan on a page and in
Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this