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Market research

All things related to market research. From different types of market research like qualitative and quantitative to market research you can do on your own and how to work with market research agencies.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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Sowing the seeds of e-Commerce growth

Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to

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How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

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The value of brand values

Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start

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How to use emotions in creative work

Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for

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