All articles and content relating to website strategy and creation. With a focus on how to use them to improve marketing and e-Commerce performance.
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Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
Why Read This? : We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.