All articles and content relating to website strategy and creation. With a focus on how to use them to improve marketing and e-Commerce performance.
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Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Why read this? : We look at Adobe alternatives you can use to meet your graphic design needs. Learn which tools you are best for illustrations, editing photos and publishing documents. We also cover online options
Why read this? : We share how how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our case study on pizza deliveries
Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : You learn the basics of e-Commerce to lay the foundations for your online selling. But it’s often more advanced e-Commerce techniques that make your brand stand out. Learn 7 different ways
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read