Where we cover the topic of social media. How is it used in marketing and e-commerce and what are the best and worst case uses of it. Learn from our experiences in the world of using social media to build brands.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
We share lessons from our least popular articles. Learn why a failure review should be a key part of your creative process. Read this to learn why knowing what doesn’t work is as valuable as knowing what does.
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.
We explore how challenger thinking works in e-Commerce. Learn key ideas for smarter online selling. Read this to learn how to be a challenger e-Commerce brand.
We explore bricks and clicks commercial planning. Learn the 3 key functional activities to plan before you talk to retailers. Read this to be better prepared for bricks and clicks commercial planning.
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice examples for ideas on how to make your brand sound right.
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
