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Social media

Where we cover the topic of social media. How is it used in marketing and e-commerce and what are the best and worst case uses of it. Learn from our experiences in the world of using social media to build brands.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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How to improve your D2C experience

Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that

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Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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