All articles and content relating to Search Engine Management. With a focus on how to improve performance in both paid and organic search.
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Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : Digital marketing comes with many benefits. We share how to apply these to key marketing jobs to be done. Learn what functional and emotional benefits digital marketing offers, and how they