All things digital marketing. Search, social, websites, digital media and more. Learn from our experiences in the world of digital marketing.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We share the results of our dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. Plus, which topics dominate what we search for. Read this to learn how to use what’s most searched on Google today to make your content more topical.
We explore colour psychology in marketing. Learn how colours influence customer perceptions of your brand. Read this to get better at using colour psychology in marketing.
We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
We explore how to improve the impact of your product page content. Learn from the examples we review in different online channels. Read this to learn how to create powerful product page content.
We explore the functional and emotional benefits of digital marketing. Learn how digital helps you connect with customers and build brands. Read this to add digital marketing benefits to your marketing playlist.
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
We explore why few people search online for brand expertise. Learn why there are far more searches on specific topics like brand strategy and identity. Read this to learn more about what brand expertise really means.
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
We explore the ins and outs of Customer Relationship Management. Read why CRM works better in some categories than others, plus its various IT challenges. Read this to learn how to use Customer Relationship Marketing to grow your business.
We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
