All things digital marketing. Search, social, websites, digital media and more. Learn from our experiences in the world of digital marketing.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
We share the 3 key skills to look for in an e-Commerce expert. Plus, the red flags on those who are winging it. Read this to learn how to identify a genuine e-Commerce expert.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We share key lessons we’ve learned from editing blogs. Learn everything from how to hook readers early to how to close with a clear call to action. Read this to learn how to better craft your blogs.
We look at more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this for ideas on how to do an informal marketing agency evaluation.
We share the 3 most common views about digital. Digital evangelists, who love digital too much. Digital deniers, who reject it. And, digital decathletes who take a more balanced view. Read this to learn how to deal with different digital perspectives.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We explore how selling higher-value items affects your product pages. Learn the impact on search, technology and customer experience from our TV and car category examples. Read this for ideas on better ways to sell high ticket products online.
We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn how in terms of customer experience, travel and tourism are still surviving. Just.
We explore why the “curious and pick things up as you go” approach of the magpie works in e-Commerce. Learn from the examples we share from our first-ever D2C project. Read this to learn more about e-Commerce.
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