All things digital marketing. Search, social, websites, digital media and more. Learn from our experiences in the world of digital marketing.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We show how design psychology helps you understand how people process and remember designs. Learn 5 common design psychology principles that improve your designs’ impact. Read this to learn how to create more accessible and memorable designs.
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
We explore the opposing marketing views about customer loyalty. Learn the key arguments for and against it. Read this to learn where customer loyalty matters, and where it doesn’t.
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
We explore the impact of the growth in marketing technology. Learn how to overcome the 3 biggest martech challenges you’ll face. Read this to become more of a martech master and less of a martech martyr.
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Your e-Commerce positioning defines which customers you target and how you persuade them to buy. Learn how to create a positioning map and statement, and explore examples of brands activating their e-Commerce positioning. Read this to plan how to position yourself in e-Commerce.
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different customer experiences. Read this for ideas on how to sharpen up your online selling.
We explore online marketing opportunities around communications, social and productivity. Learn what customers with those needs are looking for online. Read this for ideas on how to meet these customer needs more effectively.
We explore how offering digital services helps brands grow. Learn from our examples in service areas like information, entertainment and shopping. Read this for ideas on how to use digital services to drive more sales.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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