All articles and content relating to marketing technology. From how to identify your martech needs to putting it into use.
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Why read this? : We look at the difference between what digital transformation should do, and what it actually does. Learn the real question which should drive transformation, and the real role of digital. Read
Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely. We also cover how you find and choose an e-Commerce
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments,
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up, and how to use it. Learn how to store, analyse and share the data.
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We share 8 different ways to improve the way your e-Commerce culture works. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points