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Customer experience

All articles relating to Customer Experience. From how to define it, how to to measure it and how to improve it.

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We share 8 examples of marketing mistakes made on different innovation projects. Learn from these how to avoid these common errors. Read this to learn from what happens when marketing projects

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We explore how to improve your idea generation process using the 5W questions. Learn how asking why, what, who, where and when helps you create more and better ideas. Read this

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Two women wearing business clothes sat next to each other at a desk looking at paperwork and taking notes

How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn from our case study which activities drive a successful B2B CRM program in B2B marketing. Read this for lessons

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