Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as a high-level concept, a plan on a page and in
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Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why