Why read this? : We explore 3 ways to sharpen your target audience writing. Learn how market research, brand strategy and editing combine to create compelling copy for customers. Read this to learn how to
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Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as a high-level concept, a plan on a page and in
Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on