Dull ideas and how to brighten them
September 16, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
Sales promotion
All articles and content relating to sales promotion. With a focus on how to use it most effectively in marketing and e-Commerce.
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Brand trial – Buy or bye-bye!
September 15, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
A cleverer consideration of brand consideration
September 15, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Get ready to create better copywriting ideas
August 11, 2026
We explore the art of creating copywriting ideas. Learn the stimuli and processes used to crack this key part of the copywriting process. Read this to get more and better copywriting ideas.
The agency dilemma – generalist or specialist agency?
September 1, 2026
We explore what influences the choice between using a generalist or specialist agency. Learn the pros and cons of each, plus a way to get the best of both. Read this to help you decide between using a generalist or specialist agency.
How to drive traffic to an e-Commerce site
August 13, 2026
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
Where and when to use different colour systems
June 2, 2026
We explore the 5 colour systems used in design. Learn how each works, and where and when you use them in marketing. Read this to make sure you use the right colour systems.
Which Adobe alternatives best meet your needs?
June 4, 2026
Why this idea means business : We explore which Adobe alternatives best meet your design needs. Learn which tools to use for illustrations, photo-editing and publishing. Plus, we cover online options aimed at casual users. Read
How to improve your D2C experience
June 4, 2026
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
What type of agency does your marketing need?
August 6, 2026
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
5 golden rules to improve the call to action
August 25, 2026
We explore how to improve your call to action’s impact. Learn 5 golden rules to make your call to action more compelling. Read this so customers know what you want them to do.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
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