How to drive traffic to an e-Commerce site
June 9, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
Sales promotion
All articles and content relating to sales promotion. With a focus on how to use it most effectively in marketing and e-Commerce.
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Where and when to use different colour systems
May 23, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Which Adobe alternatives best meet your needs?
May 24, 2023
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
5 golden rules to improve the call to action
March 10, 2023
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
How to use behavioural science in marketing
March 29, 2023
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Customer loyalty? Where it matters and where it doesn’t
March 21, 2023
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Colour in design and what it means for marketing
February 16, 2023
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Creative approval – How to get creative work through your business
May 19, 2023
Why read this? : We look at how to get a balanced creative approval process. Learn how legal, brand, sales and reputation checks stop you going wrong. But, we also cover how you get approval on
Let’s talk about advertising impact on sales and profits
February 21, 2023
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
See the benefits of Photoshop for marketing (and e-Commerce)
May 11, 2023
Why read this? : We share the 5 key areas where Photoshop’s used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the