All articles and content relating to sales promotion. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it shows brand strength, and that loyal customers drive future sales. And why others argue customers never
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn