All articles and content relating to sales promotion. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
Why read this? : We share the 5 key areas where Photoshop is used for marketing activities. Learn how it’s used in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the different
Why read this? : We share some of the more informal ways you can go about marketing agency evaluation. Learn from our examples the differences between what good and bad agencies say and do. Read this