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Public Relations

All articles and content relating to public relations. With a focus on how to use it to improve marketing and e-Commerce performance.

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The benefits of blogging for brands

Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do

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