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Public Relations

All articles and content relating to public relations. With a focus on how to use it to improve marketing and e-Commerce performance.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.

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Be a challenger brand in 2022

Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which

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Man writing blue shirt

A brief guide to writing briefs

Why read this? : We share what you need to learn to get better at writing briefs. Learn answers to key questions like why you need them. What’s in them, and who should write them. And

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