All articles and content relating to public relations. With a focus on how to use it to improve marketing and e-Commerce performance.
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Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
Why read this? : We share what you need to learn to get better at writing briefs. Learn answers to key questions like why you need them. What’s in them, and who should write them. And
Why read this? : We share some of the more informal ways you can go about marketing agency evaluation. Learn from our examples the differences between what good and bad agencies say and do. Read this