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Packaging

Packaging development is an important point of contact between your brand and consumers. Read our articles to find out how to use packaging to grow your brand.

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A brief guide to writing briefs

Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process

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