Where and when to use different colour systems
September 7, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Packaging
Packaging development is an important point of contact between your brand and consumers. Read our articles to find out how to use packaging to grow your brand.
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The role of packaging in growing your brand
July 7, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to
6 key questions to ask when evaluating photos
September 12, 2023
Why read this? : We explore the best way to approach evaluating photos. Learn which questions to ask to ensure photography supports your marketing objectives. We also share tips on working with professional photographers. Read
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
A brief guide to writing briefs
September 15, 2023
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Learn from your marketing mistakes
July 21, 2023
Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn
The 5Ws of idea generation
June 23, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
5 design psychology tips for easier processing and remembering
July 21, 2023
Why read this? : We show how design psychology helps you understand how people process and remember their experience of a design. Learn how to use 5 of the most common design psychology principles to
Colour in design and what it means for marketing
June 27, 2023
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to
See the benefits of Photoshop for marketing (and e-Commerce)
September 25, 2023
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
Colour psychology in marketing – your choice of colour matters
June 29, 2023
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand because of the mental associations they carry. Read this to get
What makes for successful product page content?
September 22, 2023
Why read this? : We explore different ways to improve your product page content. Learn from the examples we review in different online channels. Read this to learn more about what makes for successful product