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Packaging

Packaging development is an important point of contact between your brand and consumers. Read our articles to find out how to use packaging to grow your brand.

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Man writing blue shirt

A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We share 8 examples of marketing mistakes made on different innovation projects. Learn from these how to avoid these common errors. Read this to learn from what happens when marketing projects

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We explore how to improve your idea generation process using the 5W questions. Learn how asking why, what, who, where and when helps you create more and better ideas. Read this

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