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Packaging

Packaging development is an important point of contact between your brand and consumers. Read our articles to find out how to use packaging to grow your brand.

Old fashioned typewriter with the words design psychology on a white piece of paper

5 design psychology tips for easier processing and remembering

Snapshot : Design psychology helps you understand what happens in the minds of your audience when they experience a design. We’ve pulled together 5 of the most frequently used design psychology principles, and in this article give tips and examples of where and how you can use them. These 5 tips focus primarily on making it easier for customers to process and remember your designs.  Like any skill, graphic design… Read More »5 design psychology tips for easier processing and remembering

Young child holding a blue paint tube and squeezing it out

Colour in design and what it means for marketing

Snapshot : Designers know the importance of colour in design, but it’s often overlooked or undervalued by marketers. This article covers the basics of how designers think and talk about colour and then applies those to specific jobs to be done in marketing. Learn how to use colour at different stages of the brand choice funnel and what it can do to strengthen your brand identity.  It’s pretty cold and and… Read More »Colour in design and what it means for marketing

1980s colour based stay at home playlist

Colour psychology in marketing – your choice of colour matters

Snapshot : Your choice of colour impacts how consumers perceive your brand and your activity every day. But colour psychology in marketing is rarely top of mind. As we update our guide to the use of colour in marketing, we share some specific examples of how you can use colour to grow the impact of your brand. Your choice of colours says a lot about you and your brand. When you see… Read More »Colour psychology in marketing – your choice of colour matters

Side of an old apartment building with a classic Coca Cola advert on it

What makes for successful product page content?

Snapshot : In this article we’ll look at what makes for successful product page content in online stores. We’ll do this by trying to buy the same wildly available product – Coca Cola – from a number of different online stores including impulse, grocery and Amazon.  In our guide to how to get more sales online, we cover the three basics you need for product page content – the product name, the product… Read More »What makes for successful product page content?