Snapshot : Design psychology helps you understand what happens in the minds of your audience when they experience a design. We’ve pulled together 5 of the most frequently used design psychology principles, and in this article give tips and examples of where and how you can use them. These 5 tips focus primarily on making it easier for customers to process and remember your designs. Like any skill, graphic design… Read More »5 design psychology tips for easier processing and remembering
Snapshot : Designers know the importance of colour in design, but it’s often overlooked or undervalued by marketers. This article covers the basics of how designers think and talk about colour and then applies those to specific jobs to be done in marketing. Learn how to use colour at different stages of the brand choice funnel and what it can do to strengthen your brand identity. It’s pretty cold and and… Read More »Colour in design and what it means for marketing
Snapshot : This week, we focus on where to use Photoshop for marketing. Learn the 5 key activities where you can use Photoshop to raise your game in how you do marketing. So, see how it’s used to improve how you do market research, brand identity, advertising, digital marketing and e-Commerce. Did you know that around 90% of the 11 million bits of information our senses send to our brain every… Read More »See the benefits of Photoshop for marketing (and e-Commerce)
Snapshot : Your choice of colour impacts how consumers perceive your brand and your activity every day. But colour psychology in marketing is rarely top of mind. As we update our guide to the use of colour in marketing, we share some specific examples of how you can use colour to grow the impact of your brand. Your choice of colours says a lot about you and your brand. When you see… Read More »Colour psychology in marketing – your choice of colour matters
Snapshot : In this article we’ll look at what makes for successful product page content in online stores. We’ll do this by trying to buy the same wildly available product – Coca Cola – from a number of different online stores including impulse, grocery and Amazon. In our guide to how to get more sales online, we cover the three basics you need for product page content – the product name, the product… Read More »What makes for successful product page content?
Snapshot : Packaging development can feel like the less glamorous side of marketing. But it’s a touchpoint for EVERY potential consumer. With e-commerce growing we review sample baskets of products in online grocery to see which designs work in packaging for e-Commerce . We outline why basic (CRAP) design principles can make a big difference. Checking how your packaging appears online should be a regular part of the packaging development process. … Read More »How to use packaging for e-commerce communication
Snapshot : The weird world of brand logo design. Where time and money spent on logos can be disproportionate to how much consumers actually care. We highlight two recent examples from Cadbury and from brands using their logo to highlight social distancing. We close by sharing the three jobs that logos do for consumers – to introduce, to identify and to differentiate your brand. The weird world of brand logo… Read More »Brand logo versus brand no go – introduce, identify and differentiate