All posts related to media planning, media buying and media agencies. Keep up to date with our stories and experiences in media planning and buying.
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We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
Using swear words in advertising creates a dilemma. Offend some customers and lose them. Or gain other customers by making your brand sound more human. Read our guide to learn when swearing is and isn’t a good idea. Ya nosy bugger, ya.
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
We explore how to review advertising. Learn how to have better client-agency conversations about advertising ideas. Read this to improve your advertising review process.
We explore how your marketing generation affects your view of social media. Learn the implications of marketers from the Boomer, Gen X and Gen Y generations seeing social media so differently. Read this for ideas on getting more out of social media whatever marketing generation you are.
We explore the clashing styles of the key agency and client attendees at the creative review meeting. Learn how to stop this key idea-sharing session from turning into a car crash. Read this for ideas on improving the creative review meeting.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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