All posts related to media planning, media buying and media agencies. Keep up to date with our stories and experiences in media planning and buying.
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Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this and how you can
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons