Customer Relationship Management looks at the on-going connection between your brand and its customers. It’s aim is to build long-term loyalty consumers.
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Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
Why read this? : You learn the basics of e-Commerce to lay the foundations for your online selling. But it’s often more advanced e-Commerce techniques that make your brand stand out. Learn 7 different ways
Why read this? : We look at the role of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at what systems,
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
Why read this? : It can be hard to know where to start with e-Commerce insight. We share what we learned the first time we did an e-Commerce insights project. Learn the information sources and
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.