The benefits of blogging for brands
April 11, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
CRM
Customer Relationship Management looks at the on-going connection between your brand and its customers. It’s aim is to build long-term loyalty consumers.
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How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
What IT skills are required for e-Commerce?
April 14, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments,
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
7 advanced e-Commerce techniques to drive more sales
April 24, 2023
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
The benefits of your website in digital marketing
May 26, 2023
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
5 golden rules to improve the call to action
March 10, 2023
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Where do you start with e-Commerce insights?
April 28, 2023
Why read this? : We look at where you start when looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how
Customer feedback – listen up or lose out
March 13, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
The benefits of subscription models for customers and brands
May 1, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefit means for your brand
Let’s recognise the value of e-Commerce Customer Service
February 13, 2023
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points