The benefits of blogging for brands
August 3, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
CRM
Customer Relationship Management looks at the on-going connection between your brand and its customers. It’s aim is to build long-term loyalty consumers.
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How to improve your D2C experience
September 8, 2023
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Use digital insights to boost your brand’s health
September 11, 2023
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
What IT skills are required for e-Commerce?
August 2, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. We cover the role of IT in digital media, websites, payments,
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
7 advanced e-Commerce techniques to drive more sales
August 11, 2023
Why read this? : We look at more advanced e-Commerce techniques which help you go beyond the basics of online selling. Learn how to stand out with our 7 top tips on expert level online
The benefits of your website in digital marketing
September 14, 2023
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
5 golden rules to improve the call to action
July 20, 2023
Why read this? : We look how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Where do you start with e-Commerce insights?
August 15, 2023
Why read this? : We look at how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to
Customer feedback – listen up or lose out
July 20, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
The benefits of subscription models for customers and brands
September 13, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
Let’s recognise the value of e-Commerce Customer Service
June 22, 2023
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points