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All topics related to advertising including how to brief, working with advertising agencies and the evaluation of advertising.

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Swear words in advertising

Why read this? : There’s an upside and a downside to using swear words in advertising. Swear words tap into deep and relevant human emotions. Done well, they can make your brand feel relevant for

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The importance of market research

Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas

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