All topics related to advertising including how to brief, working with advertising agencies and the evaluation of advertising.
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Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often used, and how you go about creating it. Read this
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you