All topics related to communications. Including advertising, PR and social, media planning, packaging and customer experience.
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Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and when it doesn’t. Read this to learn the role of
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.