Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
Segmentation, targeting, positioning
All articles and content relating to segmentation, targeting and positioning. An important marketing planning process which identifies customers and how you’ll go after them.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
Failure review – lessons from our least popular articles
July 6, 2026
We share lessons from our least popular articles. Learn why a failure review should be a key part of your creative process. Read this to learn why knowing what doesn’t work is as valuable as knowing what does.
How to take on the market leader and win
July 6, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Benefit from this benefit ladder example
September 4, 2026
We explore the benefits of benefit ladders. Learn the different types of benefits and follow our case study to see how they all work together. Read this to benefit from our benefit ladder example.
How to be on target with your target audience writing
May 5, 2026
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Our 3 most popular lessons from 2022
May 7, 2026
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
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