Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Segmentation, targeting, positioning
All articles and content relating to segmentation, targeting and positioning. An important marketing planning process which identifies customers and how you’ll go after them.
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Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and