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Segmentation, targeting, positioning

All articles and content relating to segmentation, targeting and positioning. An important marketing planning process which identifies customers and how you’ll go after them.

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep

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