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Marketing planning

Marketing planning. The process of looking at external market factors and then building your brand identity and communications and customer experience can often be challenging. Read our experiences from the world of marketing planning.

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How to manage online store pricing

Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read this to make your online store pricing better planned and

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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