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Marketing planning

Marketing planning. The process of looking at external market factors and then building your brand identity and communications and customer experience can often be challenging. Read our experiences from the world of marketing planning.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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Sowing the seeds of e-Commerce growth

Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to

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Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

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