What a great project team looks and feels like
April 18, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
Innovation
New products, services and breakthrough thinking. Any content we can’t fit in anywhere else you will find here. So, it will likely be thought-provoking and a bit ‘out there’.
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Creating a more creative culture
March 7, 2023
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Where and when to use different colour systems
May 23, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
The role of packaging in growing your brand
March 29, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Beware of the idea killer
April 14, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
Sowing the seeds of e-Commerce growth
February 2, 2023
Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
The 3 most common barriers to creative thinking
April 17, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
Using the Ansoff matrix for innovation planning
April 18, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
What type of agency does your marketing need?
May 19, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
The value of Six Hats creative thinking
April 20, 2023
Why read this? : Six Hats is a creative thinking process developed by Edward De Bono. Read our summary of the process and the pros and cons of using it. Then, see it in action
How to do an e-Commerce forecast
March 9, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to