Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
Innovation
New products, services and breakthrough thinking. Any content we can’t fit in anywhere else you will find here. So, it will likely be thought-provoking and a bit ‘out there’.
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Where and when to use different colour systems
January 27, 2023
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
The role of packaging in growing your brand
January 27, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
Sowing the seeds of e-Commerce growth
January 27, 2023
Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to
Use digital insights to boost your brand’s health
January 27, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
The 3 most common barriers to creative thinking
January 27, 2023
Why read this? : Creative thinking drives new ideas. But it’s often hard to get everyone on board. Some type of people create barriers to creative thinking and new ideas. We share examples of the 3
Using the Ansoff matrix for innovation planning
January 27, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
What type of agency does your marketing need?
January 27, 2023
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
The value of Six Hats creative thinking
January 27, 2023
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How to do an e-Commerce forecast
November 10, 2022
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
The pros and cons of early adopters
October 13, 2022
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep