Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
Innovation
New products, services and breakthrough thinking. Any content we can’t fit in anywhere else you will find here. So, it will likely be thought-provoking and a bit ‘out there’.
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Sowing the seeds of e-Commerce growth
August 23, 2022
Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position
Use digital insights to boost your brand’s health
August 1, 2022
Why read this? : We share how digital insights help you grow your brand. Learn how to find them and use them to drive decisions and actions. We show where they make the biggest marketing impact.
The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Using the Ansoff matrix for innovation planning
August 16, 2022
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
What type of agency does your marketing need?
September 21, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How to do an e-Commerce forecast
August 8, 2022
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
The pros and cons of early adopters
June 28, 2022
Why read this? : We share the pros and cons of early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to
Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
A brief guide to writing briefs
August 19, 2022
Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why
How culture drives breakthrough ideas
July 12, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match