Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as a high-level concept, a plan on a page and in
New products, services and breakthrough thinking. Any content we can’t fit in anywhere else you will find here. So, it will likely be thought-provoking and a bit ‘out there’.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key