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Brand identity

All articles and content relating to Brand Identity. With a focus on how to create strong tangible and intangible brand assets which deliver clear brand consistency.

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The benefits of blogging for brands

Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.

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The value of brand values

Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of

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