All articles and content relating to Brand Identity. With a focus on how to create strong tangible and intangible brand assets which deliver clear brand consistency.
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Why read this? : We look at how to use psychology to create a clearer brand personality. Learn how build a consistent brand identity using the Big 5 personality traits. And learn why it’s also
Why read this? : We share different tone of voice examples to show the difference this makes to a brand’s identity. Learn how the words a brand uses brings its values and positioning to life.
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of it being done well, and done
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed
Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of