All things brand marketing. Our experiences on how to build brands and why it matters in the world of marketing.
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Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character. We share examples of brand character done well, and brand
Why read this? : We look at how you set up and run a great project team for marketing. Learn the 3 key types of role you have to define, and what skills are needed
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand