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Brand marketing

All things brand marketing. Our experiences on how to build brands and why it matters in the world of marketing.

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Time to show your brand character 

Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character. We share examples of brand character done well, and brand

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand

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