How to get past a fear of creativity
January 27, 2023
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why fear isn’t necessarily a bad thing. Learn how finding the
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How to be a better marketer. Our experiences on the attitudes and behaviours that make good marketers stand out from average marketers.
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5 thoughts about thinking for the New Year
January 27, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Using a SWOT example to drive impact and actions
January 27, 2023
Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Where do you begin with market research storytelling?
January 27, 2023
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
Getting the most out of your media agency
January 27, 2023
Why read this? : The biggest part of your marketing budget goes through your media agency. We share how to maximise the value you get for that spend. Learn what services media agencies provide. What objectives
How to give good copywriting feedback
January 27, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Use digital insights to boost your brand’s health
January 27, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Using the market attractiveness model for targeting
January 27, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Managing bias in market research
January 27, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
What type of agency does your marketing need?
January 27, 2023
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.