Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
Be a better marketer
How to be a better marketer. Our experiences on the attitudes and behaviours that make good marketers stand out from average marketers.
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Why brands matter
November 8, 2023
Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of
Informal market research approaches you can start today
November 14, 2023
Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Branding lessons from brilliant books about branding
November 22, 2023
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Grab a pizza this example marketing mix
August 22, 2023
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
It’s time for digital transformation to decline and die
September 4, 2023
Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Time to show your brand character
September 5, 2023
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
What a great project team looks and feels like
August 1, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
How to get past a fear of creativity
August 2, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
5 thoughts about thinking for the New Year
November 3, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
Using a SWOT example to drive impact and actions
November 3, 2023
Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
Where do you begin with market research storytelling?
November 7, 2023
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the