Creating a more creative culture
November 30, 2022
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
Marketing
Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.
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Show me the money – managing e-Commerce payments
November 28, 2022
Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely. We also cover how you find and choose an e-Commerce
Finding your brand’s tone of voice
November 22, 2022
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
5 great lessons from books about writing
November 15, 2022
Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
Planning for great advertising campaign ideas
November 3, 2022
Why read this? : We share the planning which goes into great advertising campaign ideas. Learn what drives the need for campaigns, and makes them different. We also look at when you talk about campaigns, and
Where and when to use different colour systems
October 25, 2022
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Building an e-Commerce strategy example
October 18, 2022
Why read this? : We walk through the steps of building an e-Commerce strategy for an example pizza delivery business. That includes an external analysis to identify opportunities, and how to plan for internal capabilities. We
The role of packaging in growing your brand
October 14, 2022
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity. How it influences decisions at the point of sale. And how it continues to play
The benefits of blogging for brands
October 1, 2022
Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
Where do you begin with market research storytelling?
November 29, 2022
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Which Adobe alternatives best meet your needs?
November 22, 2022
Why read this? : We look at the main Adobe alternatives you can use to meet your graphic design needs. Learn which tools are best for illustrations, photo-editing and publishing. Plus, we cover online options aimed