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Marketing

Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.

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Benefit from this benefit ladder example

Why read this? : We explore the benefits of benefit ladders by looking at some examples. Learn the differences between features and functional, consumer, and emotional benefits. Plus, a case study showing how these connect

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Where to focus your marketing brain

Why read this? : We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain. It’s

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Why brands matter

Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of

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How to manage online store pricing

Why read this? : We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this for better-planned and more profitable online store pricing. Before

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