Marketing creates connections between consumers and your brand. We have a lot of experience in driving great marketing and want to share our knowledge so you can grow your business through great marketing.
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Why read this? : Photography is used in many areas of marketing. We share 6 key marketing questions to ask when you’re evaluating photos. Learn how to check they’re meeting your objectives, and being used
Why read this? : A market attractiveness model helps you decide which segments to target. We share how it works with an example of a common targeting decision. Learn the types of data you can
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Why read this? : The Ansoff matrix identifies 4 different sources of business growth. We share the pros and cons of each, with real-life examples. We also apply the Ansoff matrix to a business case study
Why read this? : Good writing is readable. But many people don’t know there are now tools you can use to measure readability. We share 10 writing tips that’ll help you improve your readability score with
Why read this? : This article covers what IT skills are required for e-Commerce. We outline how IT supports each step in the online shopping experience. Learn the role of IT in digital media, websites, payments,
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Doing keyword research improves your writing. You look at what subjects people search on, and use those keywords for writing inspiration. Learn how to find writing ideas and insights from keyword research.
Why read this? : This week, we look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share the data. We cover who owns it, who the
Why read this? : Marketing agencies give you access to extra skills and resources. But how do you work out which type of agency you need? Read this to learn how to define what type
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start