Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
Entrepreneur
Where we discuss the world of being an entrepreneur. How do you start up a new business and what are the experiences you will face in that world?
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Case study of an online store profit and loss
December 21, 2022
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Be a challenger brand in 2022
December 8, 2022
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
The benefits of subscription models for customers and brands
December 12, 2022
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Let’s recognise the value of e-Commerce Customer Service
October 12, 2022
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Customer loyalty? Where it matters and where it doesn’t
November 17, 2022
Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new
Your three choices of competitive strategy in e-Commerce
December 13, 2022
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
How to improve marketing decision-making
October 26, 2022
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
Online marketing opportunities from communications, social and productivity consumer needs
December 14, 2022
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities found in people’s needs for communication, social and productivity. Learn what these needs look like, and
Grow your business with digital services
October 12, 2022
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
Four key lessons to find your e-Commerce competitive advantage
December 13, 2022
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Barriers to e-Commerce – Not everyone’s a fan
December 13, 2022
Why read this? : There’s many benefits to selling online, but not everyone agrees with them. Learn from our example of the main barriers to e-Commerce we ran into setting up our first online store. We