Where we discuss the world of being an entrepreneur. How do you start up a new business and what are the experiences you will face in that world?
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Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities that come from people’s needs for communication, social and productivity. Learn what these needs look like,
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring