Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
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Case study of an online store profit and loss
August 8, 2022
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
The benefits of subscription models for customers and brands
August 8, 2022
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Let’s recognise the value of e-Commerce Customer Service
June 8, 2022
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Customer loyalty? Where it matters and where it doesn’t
August 24, 2022
Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
Your three choices of competitive strategy in e-Commerce
August 8, 2022
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
How to improve marketing decision-making
June 1, 2022
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles
Online marketing opportunities from communications, social and productivity consumer needs
August 8, 2022
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities that come from people’s needs for communication, social and productivity. Learn what these needs look like,
Grow your business with digital services
August 8, 2022
Why read this? : Providing digital services for your customers is a great way to grow your business. We share the extra factors you need to include in the digital services marketing mix. Learn what
Four key lessons to find your e-Commerce competitive advantage
August 8, 2022
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Barriers to e-Commerce – Not everyone’s a fan
August 8, 2022
Why read this? : There’s many benefits to selling online, but not everyone will be a fan. We share key barriers to e-Commerce we ran into setting up our first online store. Learn the types