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Entrepreneur

Where we discuss the world of being an entrepreneur. How do you start up a new business and what are the experiences you will face in that world?

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Beware of the idea killer

Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,

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Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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How to improve marketing decision-making

Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles

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