What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
E-Commerce strategy and planning
All articles and content relating to e-Commerce strategy and planning. Useful tools, processes and systems to drive more online sales.
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Grab a pizza this e-Commerce customer journey
September 7, 2022
Why read this? : We share how how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our case study on pizza deliveries
Sowing the seeds of e-Commerce growth
August 23, 2022
Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position
How to improve your D2C experience
August 8, 2022
Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that
Are marketplaces a good e-Commerce option for you?
September 13, 2022
Why read this? : Marketplaces are a quick and easy way to start selling online. We review the main options, and what they have to offer. Learn what the likes of Gumtree, eBay, Etsy and
Using your e-Commerce dashboard to improve performance
August 8, 2022
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
7 advanced e-Commerce techniques to drive more sales
August 8, 2022
Why read this? : You learn the basics of e-Commerce to lay the foundations for your online selling. But it’s often more advanced e-Commerce techniques that make your brand stand out. Learn 7 different ways
Case study of an online store profit and loss
August 8, 2022
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
How to do an e-Commerce forecast
August 8, 2022
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Eight ways to build a great e-Commerce culture
August 8, 2022
Why read this? : The way you set up your e-Commerce culture defines how your online business does things. We share 8 different ways to make it work better. Learn about key areas like people
Where do you start with e-Commerce insights?
August 8, 2022
Why read this? : It can be hard to know where to start with e-Commerce insight. We share what we learned the first time we did an e-Commerce insights project. Learn the information sources and
The benefits of subscription models for customers and brands
August 8, 2022
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes