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E-Commerce

All things e-commerce. From working with bricks and clicks retailers and maximising your product sales to working with pure players like Amazon. Also includes everything related to direct to consumer (D2C).

Two legs in the air wearing a pair of Converse Chuck Taylor all star shoes in black

Let’s step into online fashion shopping

Snapshot : In the word of online fashion shopping, you’re either hot or you’re not. This week, we mystery shop The Iconic, Myer and Converse’s D2C store to check out their online selling experience. Find out what we learn about front end areas like the design, navigation, search and product pages. We also investigate how they organise their back-end systems like delivery and returns to win (or lose) customers.  If you have a passion… Read More »Let’s step into online fashion shopping

Dollar signs in lights

Online marketing opportunities from communications, social and productivity consumer needs

Snapshot – The customer needs of communications, socialising and productivity bring many online marketing opportunities. In this article, we’ll explain and dive into those needs, and give examples of brands that grow by meeting those needs. Learn from these examples to boost your own online marketing.  A few weeks ago, we wrote an article about TNS’s Digital Lifestyle study, which identifies six online customer needs. We focussed on three of those needs –… Read More »Online marketing opportunities from communications, social and productivity consumer needs

Customer and staff member in a store, customer is paying by tapping phone on Square box

Grow your business with digital services

Snapshot : This week, we cover how you can use digital services to connect better with customers and grow your business. We review the 3 extra service Ps – people, process and physical evidence – that add to the core marketing mix. And then, we look at three key online customer needs – information, entertainment and shopping – where digital services can grow your brand. It’s clear the 4Ps of marketing is a great starting point for marketing plans. With product,… Read More »Grow your business with digital services

e-Commerce - close up of hand on phone and credit card

How to tell how good your e-Commerce expert actually is

Snapshot : Compared to traditional retail, e-Commerce is still a relatively new area of expertise. So, what makes you an “expert” in e-Commerce is still not clearly defined. Yet, this doesn’t stop many people claiming to be e-Commerce experts. So, in this article, we share the top 3 things we’ve learned when we’re trying to work out if an e-Commerce expert actually knows what they’re talking about. As a skill you… Read More »How to tell how good your e-Commerce expert actually is

Marketing evolution - revolution model - spectrum showing mouse problem in middle and evolution answer - better mousetrap - and revolution answer - a cat

Marketing evolution versus marketing revolution

Snapshot : This week, we dive into the differences between marketing evolution and marketing revolution. Do you safely and steadily evolve your marketing with incremental changes to build up long-term consistent growth? Or, do you boldly and brazenly revolutionise your marketing to drive disruptive but risky breakthroughs? That’s the innovator’s dilemma.  One of the great things about working in marketing is you get to spend time thinking about what makes people tick.  We’re all different, after all.  But marketing… Read More »Marketing evolution versus marketing revolution

Competitive advantage - chess board - set of white chess pieces at start of game with one black pawn replacing the white pawn in front of the king

Four key lessons to find your e-Commerce competitive advantage

Snapshot : To find your e-Commerce competitive advantage, you need to follow a marketing-led approach. In this article, we cover how knowing your audience, building your brand and creating relevant and inspiring experiences drive e-Commerce success. And of course, to stay at the top of your game in e-Commerce it’s important to keep learning. If you believe most of what you read online about e-Commerce, you don’t need to worry about… Read More »Four key lessons to find your e-Commerce competitive advantage

Hurdles on an athletic track

Barriers to e-Commerce – Not everyone’s a fan

Snapshot : Not everyone’s a fan of online stores. Read about the lessons we learned from our first online store launch and the barriers to e-Commerce we had to overcome.  We’re big believers that in most cases, doing something is always better than doing nothing. That doesn’t mean you should do everything, you still need to pick the right things to do. But, we meet a lot of people in… Read More »Barriers to e-Commerce – Not everyone’s a fan

Amazon Christmas box delivery with Christmas decorations

What e-Commerce 2020 has taught us

Snapshot : It’s been a heck of a year for online selling, so we reflect on e-Commerce 2020 and what it could mean for your future e-Commerce plans. We cover 5 lessons you can take from e-Commerce 2020 to make e-Commerce 2021 even better.  Well, unless you have a super local, super fast online delivery service, the biggest e-Commerce period of the year, Christmas is over. The final deliveries will… Read More »What e-Commerce 2020 has taught us

Digital evangelist - transparent angel statue against a backdrop of computer code

Digital evangelists, digital deniers and digital decathletes.

Snapshot : As digital has taken an even greater hold on our lives this year, this week we reflect on the three types of “digital” people you’ll meet in any business. Digital evangelists, digital deniers and digital decathletes. We’ll cover why the first two create so many problems. And, how you can recognise the value of the digital decathlete.  Digital technology has mattered this year So, this year more than… Read More »Digital evangelists, digital deniers and digital decathletes.

Sprinter on their markets ready to go

On your marks, get set, build your e-Commerce knowledge!

Snapshot : The first time you build an online store, it takes time. But, as you build your e-Commerce knowledge, you’ll find you go faster. You’re clearer on what’s needed and what’s not. This week, we share the story of how we reduced the time to launch from four months to four weeks between the first and second online stores we ever worked on.  We’ve recently updated the content in… Read More »On your marks, get set, build your e-Commerce knowledge!