Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Writing
Writing is at the heart of great communication. All our posts which touch on the art, skill and science of writing are in this category.
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5 great lessons from books about writing
January 27, 2023
Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
The benefits of blogging for brands
January 27, 2023
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
How to give good copywriting feedback
February 2, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
10 easy tips to improve readability
January 27, 2023
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Finding keywords for writing inspiration
January 27, 2023
Why read this? : We share how to use keyword research for writing topic ideas. Learn how finding out what people search for helps you write more relevant content. Learn how to write content that fits
What type of agency does your marketing need?
January 27, 2023
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to use emotions in creative work
January 27, 2023
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Quick and easy tips for quick and easy copywriting
January 30, 2023
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
Story structure lessons you can use on your brand
January 30, 2023
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Find the best story types for your brand
January 30, 2023
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which