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Writing

Writing is at the heart of great communication. All our posts which touch on the art, skill and science of writing are in this category.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand

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How to give good copywriting feedback

Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to

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How to use emotions in creative work

Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for

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How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.

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