
Making sense of sensory appeal in creative work
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.
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We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.

We look at how to use marketing animation to communicate with customers. Learn when it’s most useful, and how to make it happen. Read this for ideas on how to use marketing animation to amplify your communications.

We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.

We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.

We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.

We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.

Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to

We explore how the fun of creativity delivers serious business benefits. Learn 3 easy creative ideas that will help get your creative juices flowing. Read this for easy ways to start thinking more creatively.

We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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