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All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.

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How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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