All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
Why read this? : We show that as fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative
Why read this? : We take another look at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn why you might need these channels, and how to use them to connect