All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Why read this? : Barriers often go up when you try to introduce new ideas in marketing. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and
Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we