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Storytelling

All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.

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Close up of hand holding a pen writing notes in a book

How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out

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Woman standing up on train reading business books on Kindle

10 easy tips to improve readability

Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for

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lady with arms up in the air and happy smiley face

How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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