All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We look at how politics and fear of change drives many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read