All articles and content relating to storytelling. With a focus on how to use it most effectively in marketing and e-Commerce.
Contact us if you can’t find what you’re looking for …
Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
Why read this? : Good writing is easy to read. But you may not know there are tools you can use to measure readability. We share 10 tips to help you improve your writing’s readability.
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
Why read this? : You can improve the impact of your marketing by applying lessons from storytelling. We share why stories are such an effective way to communicate, and ways you can use them in
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal