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Photography

Photography is one of the core creative skills required to support marketing and e-commerce. Read our posts around getting the best out of photography in these areas, particularly the use of technology like Adobe Photoshop.

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How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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A brief guide to writing briefs

Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.

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