Making sense of sensory appeal in creative work
July 6, 2026
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
Photography
Photography is one of the core creative skills required to support marketing and e-commerce. Read our posts around getting the best out of photography in these areas, particularly the use of technology like Adobe Photoshop.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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A snapshot of key photography terms for marketing
September 2, 2026
Why this idea means business : We explore key photography terms marketers should know. Learn how to speak the same language as your photographer. Read this to talk more impactfully about your images. How much
Which Adobe alternatives best meet your needs?
June 4, 2026
Why this idea means business : We explore which Adobe alternatives best meet your design needs. Learn which tools to use for illustrations, photo-editing and publishing. Plus, we cover online options aimed at casual users. Read
6 key questions to ask when evaluating photos
August 6, 2026
We share 6 key questions to ask when evaluating photos. Learn how to optimise your photography to help you hit your marketing objectives. Read this to sharpen your skills at evaluating photos.
What type of agency does your marketing need?
August 6, 2026
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
How to use emotions in creative work
August 21, 2026
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
How to give great creative feedback
August 6, 2026
We look at the challenges of giving creative feedback. Learn how to balance business objectives and creative standards, while keeping your agency motivated. Read this to learn how to give better creative feedback.
A brief guide to writing briefs
June 22, 2026
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
Creative approval – How to get creative work through your business
June 24, 2026
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
Creative evaluation – 3 key questions to keep you on the right track
June 24, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Easy creative ideas for any business
June 3, 2026
We explore how the fun of creativity delivers serious business benefits. Learn 3 easy creative ideas that will help get your creative juices flowing. Read this for easy ways to start thinking more creatively.
See the benefits of Photoshop for marketing (and e-Commerce)
June 24, 2026
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
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