All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how offering digital services helps brands grow. Learn from our examples in service areas like information, entertainment and shopping. Read this for ideas on how to use digital services to drive more sales.
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
We explore a common marketing innovation dilemma. Follow a marketing evolution approach for safer, but slower and smaller ideas? Or a more revolutionary approach for bigger, bolder, but riskier ideas? Read this to explore the difference between marketing evolution and revolution.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We share key lessons we’ve learned from editing blogs. Learn everything from how to hook readers early to how to close with a clear call to action. Read this to learn how to better craft your blogs.
We explore three ways to come up with more creative thinking ideas. Learn how to use roles, modes and culture to boost creativity. Read this to learn how to generate more creative thinking ideas.
Writing’s been a big focus this year. We’ve written and learned lots about writing. So, it’s a good time to share the top 5 lessons we’ve learned from writing in 2020. Read this for ideas on how to improve your writing going into next year.
We explore different types of creative personality. Learn how insight profile types (and “monkeys”) shape people’s creative strengths and weaknesses. Read this to learn more about different creative personality types.
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We share marketing inspiration from 3 diverse books. First, the “Alchemy” of behavioural science. Then, “Writing Tools” to improve your writing skills. And lastly, the “Legacy” of building a great culture. Read this for marketing inspiration from reading like a polymath.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
