Where and when to use different colour systems
October 14, 2026
We explore the 5 colour systems used in design. Learn how each works, and where and when you use them in marketing. Read this to make sure you use the right colour systems.
Creative
All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The benefits of blogging for brands
October 16, 2026
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
Where do you begin with market research storytelling?
June 3, 2026
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
Which Adobe alternatives best meet your needs?
June 4, 2026
Why this idea means business : We explore which Adobe alternatives best meet your design needs. Learn which tools to use for illustrations, photo-editing and publishing. Plus, we cover online options aimed at casual users. Read
Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
How to give good copywriting feedback
August 7, 2026
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
6 key questions to ask when evaluating photos
August 6, 2026
We share 6 key questions to ask when evaluating photos. Learn how to optimise your photography to help you hit your marketing objectives. Read this to sharpen your skills at evaluating photos.
The 3 most common barriers to creative thinking
June 5, 2026
We share 3 common barriers to creative thinking. Learn how to handle the types of people who block creativity. Read this to lower the barriers to creative thinking in your business.
Using the Ansoff matrix for innovation planning
June 15, 2026
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
10 easy tips to improve readability
June 16, 2026
We share 10 tips to help you improve your writing’s readability. Learn practical steps with inspiring examples. Read this to learn how to make your writing more readable.
Finding keywords for writing inspiration
June 18, 2026
We explore how to find keywords for writing topic ideas. Learn how search analysis helps you decide what to write about. Read this to learn how to use keywords for writing inspiration.
What type of agency does your marketing need?
August 6, 2026
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
