All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
We look at how to use marketing animation to communicate with customers. Learn when it’s most useful, and how to make it happen. Read this for ideas on how to use marketing animation to amplify your communications.
We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice examples for ideas on how to make your brand sound right.
We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how and how not to do it. Read this to learn how to show your true brand character.
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for examples of ways to build a more creative culture.
We look at how you create and craft your brand’s tone of voice. Learn from our case study how to bring tone of voice to life. Read this to learn how to find your brand’s tone of voice.
We share some of our favourite lessons from books about writing. This includes practical lessons on how to write copy which sells and engages customers. Read this to learn great lessons from great books about writing.
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
