Meet Logical Lou – The scientist who thinks hard with a vengeance
September 16, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Creative
All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Meet Emotional Eddy – The artist who makes life worth living
September 16, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Meet Instinctive Izzy – The warrior deep down in your soul
September 16, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
Three-Brains most popular lessons from 2024
September 17, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Let’s explore the serious benefits of playful marketing
September 17, 2026
We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.
Making sense of sensory appeal in creative work
September 18, 2026
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
Use modern ideas for better brainstorming
September 18, 2026
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
5 marketing habits to inspire better ideas
September 21, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
Knowledge management and marketing – a contradiction in terms?
September 21, 2026
We explore knowledge management’s role in marketing. Learn how organising the 2 types of knowledge helps you sharpen your marketing. Read this to learn why knowledge management and marketing aren’t a contradiction in terms.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
Gut instinct – good, bad or it depends?
August 21, 2026
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
Need a sticky idea? Think success
September 21, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
