All articles and content relating to the use of typography. With a focus on how to use it most effectively in marketing and e-Commerce.
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Why read this? : We show how design psychology helps you understand how people process and remember designs. Learn how to use 5 common design psychology principles to improve your designs’ impact. Read this to
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how colour applies to different stages of the brand choice funnel. Plus, how it boosts
Why read this? : We share a selection of our favourite online graphic design resources. Learn how to use these to learn specific tools and techniques, and source specific design elements. Read this to learn
Why read this? : We show how to practice your advertising evaluation skills by analysing adverts from other categories. Follow along as we learn from bank advertising examples by Bankwest, Commbank and ANZ Bank. Read
Why read this? : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get your head
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories