Snapshot : Design psychology helps you understand what happens in the minds of your audience when they experience a design. We’ve pulled together 5 of the most frequently used design psychology principles, and in this article give tips and examples of where and how you can use them. These 5 tips focus primarily on making it easier for customers to process and remember your designs. Like any skill, graphic design… Read More »5 design psychology tips for easier processing and remembering
Snapshot : Designers know the importance of colour in design, but it’s often overlooked or undervalued by marketers. This article covers the basics of how designers think and talk about colour and then applies those to specific jobs to be done in marketing. Learn how to use colour at different stages of the brand choice funnel and what it can do to strengthen your brand identity. It’s pretty cold and and… Read More »Colour in design and what it means for marketing
Snapshot : Nobody knows everything about graphic design, everybody needs help sometimes. Online graphic design resources can give you inspiration, lessons on specific techniques or tools, or help you source specific design elements. Check out our list of the most common graphic design resources and how and when to use them. Variety is the spice of life, and life’s certainly spicy when you work with graphic design. When you have to cover a wide range… Read More »Online Graphic Design resources for new designers
Snapshot : A great way to practice your marketing and creative skills is to analyse adverts from other categories. This week, we analyse recent adverts from Bankwest, Commbank and ANZ Bank to work out what they’re trying to do, and how well they do it. In particular, we try to find the point of difference that makes them stand out from competitors. The main problem with advertising evaluation is you only get to use those skills when you create new advertising.… Read More »Bank advertising – what’s the story here?
Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition. As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between the… Read More »Make a fontastic choice – use the psychology of fonts
Snapshot : This week we focus on creative T-shirt thinking. How we took key creative decisions on areas like colour, typography and composition as we launched our first online shop under the Three-Brains brand. We’ve covered in previous posts why we chose Print on Demand T-shirts as our test e-commerce platform. This week we’ve focussed on building up more examples of the creative side of our work. While we do know a lot of the theory about creative… Read More »Creative T-shirt thinking on colour, typography and composition