All things related to graphic design. Including typography, colour, composition, graphic design tools and working with graphic design and designers.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We share 6 key questions to ask when evaluating photos. Learn how to optimise your photography to help you hit your marketing objectives. Read this to sharpen your skills at evaluating photos.
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
We look at the challenges of giving creative feedback. Learn how to balance business objectives and creative standards, while keeping your agency motivated. Read this to learn how to give better creative feedback.
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
We explore how asking the 5W questions improves your idea generation process. Learn how why, what, who, where and when helps you create more and better ideas. Read this to learn the 5Ws of idea generation.
We show how design psychology helps you understand how people process and remember designs. Learn 5 common design psychology principles that improve your designs’ impact. Read this to learn how to create more accessible and memorable designs.
We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
We explore how the fun of creativity delivers serious business benefits. Learn 3 easy creative ideas that will help get your creative juices flowing. Read this for easy ways to start thinking more creatively.
We explore popular online graphic design resources. Learn about the different types of design challenges they help solve. Read this to learn how to get the most out of online graphic design resources.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
